Search Engine Optimization

Launching your website should be an exciting event.The reasons behind the launches of new web sites often fail is because :

•You fail to list your website's URL properly in search engines or when you completely ignore the section in URL submission sites that ask you to fill out keywords.

•Your customers can't find the party. This can happen when you decide to go the cheap route and opt for a free hosted domain instead of your own domain name. This is a case where customers can’t find your address. A good example is the person who opts for a split domain, which very often leads a visitor to your host’s site and not to your’s. The free bravenet.com and freeserver.com sites are notorious examples of free websites that offer split domain names for nothing.

•They have found your website address but are greeted with 404 message that that informs you that a site has mysteriously disappeared or been removed. This can also happen because you opted for a free domain name or a host with limited bandwidth.

Why Use Search Engine Optimization?

If you are newer to the concept of SEO (short for Search Engine Optimization) you might be wondering what all the fuss is about. However if you have been running a website for a while you have probably noticed the necessity for this practice which is essentially the fine art of making your website easier to find for people searching it.In simple word it is used to make terms and phrases in your website or blog copy that are most commonly used by people when they type what they are looking for into a search engine.These phrases are also noted and collected by the search engine bots and spiders that belong to the search engines. The more friendly the copy in your web site is to the search engine spiders, the more likely people are to find you (which of course increases your sales and ranking).The more hits you get from people searching for your products or services the higher your web site will be indexed on the search engine pages.
It is basically one big popularity contest. Essentially the more hits you have, the higher your ranking is in the search engines. This leads to more business and more hits and a website that is the equivalent of a wealthy rising cyber star!


Launching a website without any type of SEO is like throwing a party and forgetting to invite people.